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Dart Tag example

What you will do in order to track clicks is add the ;click= and %c into the redirect string as below.
[timestamp] is exchanged for %n.

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%c"></script>
<noscript>
<a href="%chttp://track.adform.net/c/?bn=43547;c=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%n" border="0" width="468" height="60" alt="">
</a>
</noscript>

Note: this describes the usage of external non Adform related systems and please check respective documentation for most up to date information.

EmediateAd Tag example

What you will do in order to track clicks is add the ;click= and EASLink= parameters into the redirect string as below.
[timestamp] is exchanged for _U_.

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=EASLink="></script>
<noscript>
<a href="EASLink=http://track.adform.net/c/?bn=43547;c=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=_U_" border="0" width="468" height="60" alt="">
</a>
</noscript>

Note: this describes the usage of external non Adform related systems and please check respective documentation for most up to date information.

Doubleclick for Publishers

There are two types of DFP click-tracking macros:

  • Unescaped click macro: %%CLICK_URL_UNESC%
  • Escaped click macro: %%CLICK_URL_ESC%%

Use an unescaped click macro when the creative hosted by Adform is a standard image (.gif/.jpg). Use the escaped click macro for Flash (.swf) creatives. Not sure which file type the creative is? You can preview the ad and right-click it. If you see a Save Image As... or Save Picture As... option appear in the right-click menu, the creative is a standard image. If you see an About Adobe Flash Player... option, the creative is a Flash ad.

What you will do in order to track clicks is add the ";click=" and %%CLICK_URL_UNESC%% (for image type creatives) or %%CLICK_URL_ESC%% (for Flash type creatives) into the redirect string. [timestamp] is exchanged for %%CACHEBUSTER%%

When creative hosted in Adform is Flash (.swf) type:

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%%CLICK_URL_ESC%%"></script><noscript>
<a href="%%CLICK_URL_UNESC%%http://track.adform.net/C/?bn=43547;C=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%%CACHEBUSTER%%" border="0" width="468" height="60" alt="">
</a>
</noscript>

When creative hosted in Adform is standard image (.gif/.jpg):

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%%CLICK_URL_UNESC%%"></script><noscript>
<a href="%%CLICK_URL_UNESC%%http://track.adform.net/C/?bn=43547;C=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%%CACHEBUSTER%%" border="0" width="468" height="60" alt="">
</a>
</noscript>

Note: this describes the usage of external non Adform related systems and please check respective documentation for most up to date information.

Appnexus

What you will do in order to track clicks is add the ";encodedclick=" and ${CLICK_URL} into the redirect string as below.
[timestamp] is exchanged for ${CACHEBUSTER}.

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;encodedclick=${CLICK_URL}"></script>
<noscript>	
<a href="${CLICK_URL}http://track.adform.net/c/?bn=43547;c=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=${CACHEBUSTER}" border="0" width="468" height="60" alt="">
</a>
</noscript>

Note: this describes the usage of external non Adform related systems and please check respective documentation for most up to date information.

Zedo example

What you will do in order to track clicks is add the ;click= and %ZZECLICK% into the redirect string as below.
[timestamp] is exchanged for %t.

<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%ZZECLICK%"></script><noscript>
<a href="%ZZECLICK%http://track.adform.net/c/?bn=43547;c=0" target="_blank">
<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%t" border="0" width="468" height="60" alt="">
</a>
</noscript>

Note: this describes the usage of external non Adform related systems and please check respective documentation for most up to date information.