1. In any project (except VideoCube) follow to Content -->Assets.

2. The dialog „Adform Assets“ is displayed:

3. Add video assets:

  • Browse for a video file in your computer;
  • You can tick the „External URL“ check box and enter the path to your video file.

4. Click the Save button when the required assets are selected.

5. Now you need to create a Video Player – follow to Content -->Video.

6. The dialog „Adform Video“ is displayed.

7. Add a new player and assign the required video by selecting a Video Source from the drop-down list:

8. In the Controls section, select what buttons or seek bar should be implemented in the banner.

Note: later you are able to edit visual look of the buttons.

9. Select the „Settings“ tab:

10. Set player settings:

  • Auto play  - when banner is loaded video starts to play automatically;
  • Sound on– video will play with sound ON.
  • Streaming  - tick this option if video file will be placed on Flash Media Server (FMS);
  • Loop video;
  • Enable events- activates event tracking in video banners. All included buttons and viewed video time will be tracked (see image below. More about how to check event tracking, please read in paragraph: “Banner preview page“):

11. When everything is done – click the Save button.

12. Thr Adform Creative Toolkit automatically creates a movieclip (name of this movieclip can be seen in „Adform Video“ dialog, tab „Players“) and implements it on the stage:

13. Now it is possible to edit visual look of video controls, change dimensions of video player and etc.

14. If it‘s needed to have more than one video player in the same banner then again follow to Content -->Video.

15. Add new player and select controls.

Note: player settings (Auto Play, Sound on, Streaming, Loop video and Enable events) are the same for all video players.

16. Click button SAVE

17. New movieclip of video player is created. It can be found in Library. Drag it to the stage and place in right spot.

18. It is also possible to create and assign other actions (please check section "Managing and assigning actions").

19. When banner is finished it can be tested (clicking button “Preview) or ZIP file created to upload to Adform system (clicking button “Export”).

20. More info about video component can be found here.

Video banners in devices which do not support Flash

Some devices as iPad or iPhone do not support flash-based content. If a user visits a media site using such a device then instead of the video banner (Flash content) an image or an empty space is shown. In order to avoid such situations Adform replaces images (or empty spaces) with HTML5 video banners. All you have to do is to send video files of following types:

a. H.264+AAC+MP4 for IE9, iPhone 3.0+, iPad, Android 2.0+
b. Theora+Vorbis+Ogg for Firefox 3.5, Chrome, Opera
c. WebM for Firefox 4.0, Android 2.3+

Rich Media video banners will work in following way:

a. If it's possible to play Flash video - flash video will be played
b. If it's not possible to play flash video but it's possible to play HTML5 video - HTML5 video will be played (for expanding and tear back banners HTML5 video will be shown only in expanded state, in collapsed state backup image will be shown)
c. In worst case backup image will be shown