Heavy rich media banners can significantly slow down the loading of the Media site. Therefore creative agencies have less creative freedom. As a solution, Adform recommends using polite banners. Polite banners allow the campaign banner to be almost unlimited weight as a flash file of very little weight replaces the original banner during the Media site loading.
1. Follow to Content --> Polite mode.
2. Once the Polite mode dialog is opened, there are three options:
- None – the banner will not be of polite type
- ActionScript – the creative toolkit generates the actionscript code:
The main idea of this code is that there is implemented event listener function and when a page is fully loaded - function handlePageLoaded is called. This method is very useful for video banners – to start video streaming only when page is fully loaded.
- JavaScript – this method is based on such scenario: when page is loading – light weight image file is displayed and when page is fully loaded – the main SWF banner replaces image. Currently only images may be polite source.
4. When the banner is finished it can be tested (clicking the button “Preview) .ZIP file will created to upload to the Adform system (clicking the button “Export”)