The IAB Filmstrip enables enhanced creative story-telling capabilities within a single ad creative. Advertisers submit just one300x600 Filmstrip with five different segments. The Filmstrip is then served through the IAB UAP 300x600. Simple engagementfeatures – scroll, click, hover, and touch – allow the user to explore all 5 segments of the 300x600 creative. Component is provided only in Action Script 3 version.
Filmstrip can moves down one subsequent frame one of three ways:
a) End user interacts with 300x600 area and navigating to another page that serves the same unit
b) End user uses the scroll wheel on their mouse or horizontal browser bar
c) End user manually clicks on the next frame button at bottom of 300x600
1. Make 5 swf panels with content. It is highly recomended to read the specs before creating panels.
2. Create the main Filmstrip swf file:
a) Create new standard banner file with dimensions 300x600
b) Drag the Adform Filmstrip component on the stage from components panel:
c) Customize available settings and graphic appearance of the component:
Animation Time (s) - Specify the duration of scroll animation in seconds. (0.6 by default)
Motion Blur - Enable/Disbale (true/false) motion blur. (true by default)
d) Export the swf file
e) Prepare settings.xml file according to following example:
<root> <filmstrip> <panel source="Panel1.swf"> <previousText></previousText> <nextText>Goto Slide 2</nextText> </panel> <panel source="Panel2.swf"> <previousText>Goto Slide 1</previousText> <nextText>Goto Slide 3</nextText> </panel> <panel source="Panel3.swf"> <previousText>Goto Slide 2</previousText> <nextText>Goto Slide 4</nextText> </panel> <panel source="Panel4.swf"> <previousText>Goto Slide 3</previousText> <nextText>Goto Slide 5</nextText> </panel> <panel source="Panel5.swf"> <previousText>Goto Slide 4</previousText> <nextText></nextText> </panel> </filmstrip> </root>
f) Test the banner
Note: filmstrip component size - 21285 bytes.
Note: for uploading such banners please contact firstname.lastname@example.org