Tear Back Flash Banners is an alternative way of getting the user's attention and providing the advertisement message in a more interesting way which enhances the browsing experience. The Tear Back Flash Banners (also known as Peel Back Banners) consist of two Flash files. An initial Flash banner resides in the upper right corner of the web page. When a user clicks on the initial banner, it tears down the page to reveal a full content banner. There are no limitations for the size or content of both – initial and content – banners. These banners can combine several banner techniques (video streaming, interactive content, order/purchase forms, etc.).

Adform strongly recommends using the Adform Creative Toolkit extension while creating Tear Back banners. The manual of the Adform Creative Toolkit can be found here.

However, it's also possible to create Tear Back banners without using the Adform Toolkit. The instructions on creating such banners are given in the text below.




1. There must be two – initial and content – banners.

2. Content banner must have a close button which executes the following JavaScript code:

a) In case you are using the ActionScript 2:

import flash.external.ExternalInterface;

this.closeButton.onRelease = function():Void
  catch (e:Error)

b) In case you are using the ActionScript 3:

import flash.external.ExternalInterface;
import flash.display.LoaderInfo;
ExternalInterface.call("ADFClose", LoaderInfo(this.root.loaderInfo).parameters.adId);

3. You need to implement the clickTAG variable. Detailed instructions for the clickTAG implementation can be found here.

4. Banners should be compiled with the Flash 8 or a higher version. There might be pop-up blocker problems when interacting with the lower version banners in the Internet Explorer 7.

5. Test the Flash banner in the live web environment using Adform Creative Test Module.