Adform Event tracking can be applied for different types of Flash events, e.g. clicks on specific Flash banner areas, mouse-over specific banner area and etc. Implementation of Event tracking depends on where the banners are hosted – on Adform servers or on Media servers.
This tutorial explains how to set up event tracking in Flash banners hosted on Adform servers.
Preview: 
Examples: 
Installation
For creating banners with Adform event tracking you need to download specific Adform components. This is done by downloading and installing „Adform Creative Toolkit“ extension. More info about installing this plugin can be found here.
Creating banner
Adform strongly recommends to use „Adform Creative Toolkit“ extension for creating banners with Adform event tracking. For opening this extenstion follow to Window --> Other Panels --> Adform in your Flash API top menu. The manual of „Adform Creative Toolkit“ can be found here.
However, you are able to create banners with Adform event tracking without „Adform Creative Toolkit“. You should follow these steps for creating such type banners:
1. When „Adform Creative Toolkit“ is installed, all Adform components are placed in your Adobe Flash installation directory. You are able to see them by selecting Window --> Components in the top menu.
2. Drag and drop the AdformCore component on the stage.
3. Insert Event calls on specific events, which you want to track:
AdformCore.ADFevent('event_id', 'event_name');
event_id - it is a whole number between 1 and 19 and represents unique events in the banner.
event_name - static string (do not use dynamic values).
4. Example of using Adform event tracking:
a) In case you are using ActionScript 2:
button.onRelease = function() {
AdformCore.ADFevent('1', 'banner click');
// Calling the ADFevent() function which transfers the event data to Adform servers
};
b) In case you are using ActionScript 3:
button.addEventListener(MouseEvent.CLICK,ADFevent1);
function ADFevent1(e:Event):void {
AdformCore.ADFevent('1', 'banner click');
}
5. Event cannot be called immediately when the banner is loaded (in the first frame). It should be called only after user interaction with the banner (e.g. mouse over, dragging object, playing video on
6. Banners should be compiled with Flash 8 or higher version. There might be pop-up blocker problems when interacting with lower version banners in Internet Explorer 7.mouse over and etc.).
7. Test the Flash banner and events in live web environment using Adform Creative Test Module
Events with dynamic values
It is possible to pass some custom values using Custom Adform Events:
1. Drag and drop the AdformCore component on the stage.
2. Insert Event calls on specific events, which you want to track:
AdformCore.ADFevent('event_id', 'event_name', eventVars);
event_id - it is a whole number between 1 and 19 and represents unique events in the banner.
event_name - static string (do not use dynamic values).
eventVars - (Object) Object with custom variables, which should be assigned for current event. Variable names are limited to the following - bv1, bv2, ... , bv100. Their values should be "String" type.
Example of eventVars:
var eventVars:Object = {
bv1: "John",
bv2: "Colin",
bv3: "24"
}
a) In case you are using ActionScript 2:
var eventVars:Object = {
bv1: "John",
bv2: "Colin",
bv3: "24"
};
button.onRelease = function() {
AdformCore.ADFevent('1', 'banner click', eventVars);
// Calling the ADFevent() function which transfers the event data including variables to Adform servers
};
b) In case you are using ActionScript 3:
var eventVars:Object = {
bv1: "John",
bv2: "Colin",
bv3: "24"
};
button.addEventListener(MouseEvent.CLICK,ADFevent1);
function ADFevent1(e:Event):void {
AdformCore.ADFevent('1', 'banner click', eventVars);
}
Last updated: Monday, April 02 2012
