• Spyware, malware viruses, ActiveX etc. result in removal of an ad.
  • Non-functional, deceptive or misleading elements, or content are not allowed.
  • Ads cannot appear as if they are actually content or links on a publisher’s site. They must be distinguished from the content.
  • No privacy policy on a landing page that requests PII results in the ad prohibition.
  • Exact offer in the creative must be actionable on a landing page (example: if 15% off is offered in the creative, 15% exactly must be advertised on the landing page).
  • Non-US landing pages are okay, but any prices shown in creatives must be the currency of the country of an advertiser.
  • Windows Live currently only accepts creatives in English; and Windows Live Latino only accepts creatives in English and Spanish.
  • Content restrictions: Banners of RTB campaigns must not have any sensitive information from these categories: politics, dating, religion, video games (casual & online), ringtones & downloadables, get-rich-quick, weight loss, cosmetic procedures & body modification, drugs & supplements, sexual & reproductive health, consumer loans, free gifts, quizzes & surveys, misleading claims, references to sex & sexuality. Prohibited content also includes tobacco/weapons, nudity, defamatory/hate content, illegal activities, profanities, exploitation (includes international dating etc.), spyware, extra-specific targeting, fake operating system interface, gambling; children's content is prohibited from prompting personally identifiable information (P.I.I.), political creatives cannot use “hot-button issues”, web-based colleges must be accredited. No potential brand competitors, no misappropriation of logos or brand.
  • Compliance with the AdChoices program, if applicable (for Microsoft AdExchange).
  • Competitive Exclusion is not allowed (which includes Publisher Specified Requirements, or covers other Publisher filtering).