Tag Specifications

General Specifications

This following presents a guideline on how Adform standard rich media tags should be edited to count clicks in standard website ad management systems. Adform ad serving uses standard rich media javascript tags:

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547"></script>
					<noscript>
					<a href="http://track.adform.net/C/?bn=43547;C=0" TARGET="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=[timestamp]" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

In order to track clicks follow the procedure below:

1. Create a click counter in your ad management system (example: "http://www.youradsystem.com/?redirect=").
2. Insert ";click=" and "http://www.youradsystem.com/?redirect=" into the redirect string.
3. In case click URL must be encoded, please use „;encodedclick=“ instead of „;click=“.

The resulting tag should look similar to the following example:

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=http://www.youradsystem.com/?redirect="></script>
					<noscript>
					<a href="http://www.youradsystem.com/?redirect=http://track.adform.net/C/?bn=43547;C=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=yourrandomnumber" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
		        

"http://www.youradsystem.com/?redirect=http://www.google.com" is merely an example of a redirect url. When the url is entered into a browser it counts a click in your ad management system and redirect to http://www.google.com.
By inserting ";click=http://www.youradsystem.com/?redirect=" in the Adform javascript tag the Adform system returns an ad, which (when clicked) redirects to your ad management system, which again redirects to Adform where the final redirect is performed according to the Adform database value.

Notes: Add "http//*.adform.net" under "allowed domains".
             Special characters in your system click counter must be encoded ("&", "?", spaces, etc).

EmediateAd Tag example

What you will do in order to track clicks is add the ;click= and EASLink= parameters into the redirect string as below.
[timestamp] is exchanged for _U_.

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=EASLink="></script>
					<noscript>
					<a href="EASLink=http://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=_U_" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

Dart Tag example

What you will do in order to track clicks is add the ;click= and %c into the redirect string as below.
[timestamp] is exchanged for %n.

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%c"></script>
					<noscript>
					<a href="%chttp://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%n" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

Real Media example

What you will do in order to track clicks is add the ;click= and %%C%%?_RM_REDIR_= into the redirect string as below.
[timestamp] is exchanged for %%REALRAND%%.

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=%%C%%?_RM_REDIR_="></script>
					<noscript>
					<a href="%%C%%?_RM_REDIR_=http://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=%%REALRAND%%" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

TradeDoubler example

What you will do in order to track clicks is add the ;click= and $$&url= into the redirect string as below.
[timestamp] is exchanged for [TD_RRANDOM].

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=$$&url="></script>
					<noscript>
					<a href="$$&url=http://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=[TD_RRANDOM]" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

Helios IQ example

What you will do in order to track clicks is add the ;click= and _ADCLICK_ into the redirect string as below.
[timestamp] is exchanged for _ADTIME_.

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=_ADCLICK_"></script>
					<noscript>
					<a href="_ADCLICK_http://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=_ADTIME_" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

AdOcean example

What you will do in order to track clicks is add the ;click= and <%%REDIR%%> into the redirect string as below.

					<script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click=<%%REDIR%%>"></script>
					<noscript>
					<a href="<%%REDIR%%>http://track.adform.net/c/?bn=43547;c=0" target="_blank">
					<img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord=<%%RANDOM%%>" border="0" width="468" height="60" alt="">
					</a>
					</noscript>
				

OpenX example

What you will do in order to track clicks is add the ";click=" and {clickurl} into the redirect string as below. [timestamp] is exchanged for {random}.

	                <script language="javascript" src="http://track.adform.net/adfscript/?bn=43547;click={clickurl}"></script>
	                <noscript>	
	                <a href="{clickurl}http://track.adform.net/c/?bn=43547;c=0" target="_blank">
	                <img src="http://track.adform.net/adfserve/?bn=43547;srctype=4;ord={random}" border="0" width="468" height="60" alt="">
	                </a>
	                </noscript>